MINIMALIST, SIMPLE, MODERN IKI is a traditional aesthetic ideal in Japan. The basis of IKI is thought to have formed among urbane mercantile class (Chōnin) in Edo in the Tokugawa period (1603–1868). IKI is an expression of simplicity, sophistication, spontaneity, and originality. The phrase IKI is generally used in Japanese culture to describe qualities that are aesthetically appealing and when applied to a person, what they do, or have, constitutes a high compliment. IKI is not found in nature. Etymologically, IKI has a root that means pure and unadulterated. However, it also carries a connotation of having an appetite for life. 100% NATURAL LATEX A layer of Lien’A Natural Latex to give you the extra comfort you deserve after a long day FUREKI FLEXIFOAM Our Highly Resilient (HR) Foam contours to your body size, shape and sleep position to ensure a great nights sleep. TAIKYŪ DURAFOAM Our Specially Selected Highest Quality Foam provides the best support for you and ensures durability for long period of usage.